Leo & Ale - Family Owned Citrus Company
Summary
Gabriella Doyle’s family citrus farm in Wabasso, FL is rebranding for its 2024 retail juice launch. With roots dating back to 1924, the farm seeks a fresh, local look that reflects its heritage and stands apart from the Indian River brand. The priority is a new juice label mock-up for small markets and roadside stands.
Branding
Mockups
Process
The process began with in-depth research into the client’s industry to inform identity concepts for review. The branding was designed to help the company stand out in the retail market while celebrating its local, family-owned roots. Bold colors and hand-drawn illustrations were used to create a warm, handmade feel that differentiates it from traditional corporate competitors.
Tools Used
Adobe Illustrator, Photoshop, and Dimension
*all mockups are rendered from scratch
Logo
The logo highlights the local feel of the company by showcasing that the business is family-owned. The orange slice allows customers to immediately understand the product of the business. Overall, the logo keeps the vintage feel of an old, family company that has a reputation and trust within the name; while also implementing a modern feel to entice customers to view the product.
