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NIL Case Studies
Role
Designer, Strategist, Art Director
Summary
Led partnership strategy and deck design focused on the evolving NIL landscape in collegiate sports and the representation of college athletes. The following case studies illustrate how athletes can leverage their digital platforms to maximize NIL earnings and how brands can effectively integrate into the space to stay at the forefront of pop culture.
Deck Design
Research
Creative Strategy
Jeremiah Smith Case Study
Summary
In this exercise, I was tasked with developing an NIL strategy for a college athlete in collaboration with a brand of my choice. After conducting extensive market research on the NIL landscape, existing brand partnerships, audience demographics, and more, I created a comprehensive strategy featuring a partnership between Ohio State star Jeremiah Smith, LEGO, Nike, and the Boys & Girls Club of Miami-Dade. Together, these three partners align to engage a young, diverse audience while remaining authentic to Smith’s values and personal goals.
Research Questions
"How can I develop a partnership campaign that evolves with Jeremiah Smith as he transitions into his professional career, while aligning with his personal interests and early commitment to giving back?"
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