Just Go
Team
Alexa Cohen & Claire Burford
Summary
Just Go is an all-in-one travel app designed to simplify trip planning by organizing all travel essentials in one place. Whether for road trips, weekend getaways, or international travel, the brand aims to appear professional, streamlined, and adaptable—reflecting the diverse experiences it supports for every type of traveler.
Branding
UX/UI
Process
Research Question
"How can you cultivate genuine fan bases through branding, and what strategies can you implement to build lasting connections with your audience?"
The process began with industry research to inform identity concepts tailored for the client’s review. Inspired by a blend of vintage postage and modern travel icons, the branding aimed to reflect the app’s versatility and simplicity. A topography-based logo was developed to establish a distinct visual identity and set Just Go apart from competitors.
