Happi Hills
Summary
Happi Hills is a new sleepaway camp near Bar Harbor, ME, designed to introduce kids ages 7–10 to camp life through short, confidence-building sessions. While the camp serves children, marketing is focused on parents to convey a sense of safety, fun, and comfort. The branding should feel professional, friendly, and cozy—reflecting the woodsy, New England setting through nature-inspired colors and location-based design elements.
Merchandise
Branding
UX/UI
Process
The branding process focused on capturing the camp’s Northeast location, its welcoming environment, and the playful spirit of its young audience. Research into the camp and industry informed identity concepts, while design choices—like colors, imagery, and fonts—reflected the natural surroundings and fun, approachable tone for
kids ages 7–11.
Tools Used
Adobe Illustrator, Photoshop, and Figma
Logo
The logo utilizes the youthfulness of the company's target audience with the incorporation of "hand-drawn" elements such as a local lighthouse and forest which are easily identifiable by children. The look of these figures is meant to emulate the look of child drawings at that point in their lives; therefore, making the elements recognizable to children.