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GINSBURG
PHOTOGRAPHY

OVERVIEW
 

Developed an LLC Branding Guide using Adobe Illustrator, which includes a primary logo featuring a camera to reflect the business's focus and a secondary logo—a "G" shaped like a camera shutter—for personal branding. This guide will be implemented in all future promotional materials and the company's website.

BRAND IDENTITY
 

OBJECTIVE
 

To establish a cohesive and impactful brand identity through the design of logos that capture the essence of the business and personal branding, ensuring consistent application across promotional materials and online presence.

LOGO

The logo focuses on the structure of the camera; highlighting the product of the business through the primary logo and submark. Playing with typography, the "G" for Ginsburg is represented through the shutter of the camera.

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TYPEFACES

The typography consists of a bold main typeface. Arboria Black manipulated for the submark logo, and a playful copy type, Mr Eaves. Garden Grown was a personal request of the client as it is her favorite typeface, so I included it in the branding guide as the accent type.

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